Super Bowl Ads. Are they worth all the anticipation?
Approximately 120 million people tuned in to watch the Super Bowl this year. People from all age, race, economic, geographic and gender demographics sat in front of the TV to watch what is probably the most “American” program ever. Some people are obviously more interested in football than others, so when the time comes for a commercial why the hell are people still sitting on the couch? The commercials…of course.
Companies like Pepsi, Budweiser and Frito-Lay spend around 2.5 MILLION dollars per 30 sec of ad space during the Super Bowl. NBC pushed a total ad revenue of a record $206 million this year. That’s ALOT of dough. These companies obviously have the money to fork out, but is the stuff they come up with really the best out there?
There is such hype over Super Bowl ads. People who don’t even like football tune in, just to watch the commercials and the anticipation is enormous. People expect that because the companies spent so much money, their commercials must really be something.
I would have to respectfully disagree.
A great commercial is supposed to do more than make you laugh. It’s supposed to make you go out and SPEND MONEY!! The creators behind some of the Super Bowl ads are so consumed with leaving a humorous impact that when the commercial is over you barely remember what the ad was for. Watching an insanely repetitive commercial about punching a talking koala in the face doesn’t make me want to go out and look for a new career. Obviously this is just my opinion. The way I feel about the quality of certain Super Bowl ads doesn’t keep me from watching. I sit there just like everyone else and laugh. I am human and they are funny. But like i said before, being funny isn’t the only thing that makes a commercial great. Being funny doesn’t cut it anymore and i think a lot of companies have lost their edge.
Retarded, sexist men are given the responsibility of handling millions of dollars and the Super Bowl ads of 2009 are the cream of the crop. I’m sorry but when it comes down to it, i just don’t think they are that good!
I will however give credit to Monster: Need a new job, the Hulu spot with Alec Baldwin and the free Doritos commercial. They all scored well with me.
